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宋玉芳，男，1956年生，中欧国际工商学院硕士学位（EMBA），高级国际商务师，曾任五矿总公司党组成员、副总裁，现任中国铁路物资股份有限公司董事长、党委书记，西本新干线电子商务有限公司董事长。
Mr. Song, Yufang, Male, born in 1956,earned with EMBA of CEIBS, Certified advanced international Business Executive, was a party member and vice president of China Minmetals Corporation, currently a president and Party committee secretary in China Railway Materials Corp. Ltd., and president of Xiben New Line E-commerce Co.,Ltd.
在市场经济的海洋里，千帆竞渡，万舸争流。只有至诚至信、大智大勇、不屈不挠者，方可成就。其成就并不是争一时之强，而是要做长久适者。如此，方能永领潮流，立于不败。
In the sea of market economy, it is more like a scenario that lots of sailboats are competing fiercely over crystal blue waters. This is to say that one can be successful in venturing the business only while exerting their tenacity honestly, integrally, intelligently, dauntlessly, unyieldingly, relentlessly, fortitude. His achievement lies in not just a transient flash in the pan but more in an out-lasting survival fitting. Only through that can one sustainably lead state of art edges and invincibly firms up a steady and solid establishment in place the whole world.
怎样才能做长久的适者呢？达尔文的进化论告诉我们，自然界的万物都在不断变化和忍受变革，而在变革中能够生存下来的一定是能够应对变化的物种，而不是那些最强大的，或是最荣耀的物种。企业经营与大自然的规则类似，必须密切关注行业现状、研判市场形势，不断完善企业自身，调整战略和发展方向。当市场风起云涌，竞争不断加剧的时候，仍然能够轻松驾驭、从容面对。
How to be a long-standing winner? Darwin’s theory of evolution keep us informed that all the living in nature is keeping ever-changing and undergoing the evolutions. The survival after revolutionary transformations shares one thing in common, those species who is able to respond and react to changes according can ensure their survival, not the strongest or the gloriest can. This principal goes the same as those of business operations. Even encountering an adversial scenario that market is ranging like a storm and rolling on with full force, and fierce competition is vigorously exacerbating and enterprise is still able to face fearlessly in a calm and unhurried manner, and easily get reining control of the situations, thus to be a master in business affairs only when a must be paid to focus on state quo of industry, to analyse and adjudge the market situation, to continuously improve themselves, and to adjust the strategy and developmental directions.
曾经的荣誉和辉煌犹如夜空中闪过的一道道耀眼的光芒。将这些光芒继续点燃，把这些辉煌作为起点迎接未来，把“架构产业IT新经济”之宏伟理想，作为又一个新的亮点、起点推进未来中国行业经济的发展，西本新干线与中国铁物的结合必将引领中国物流行业走的更远，成为中国钢贸流通领域发展的中坚力量。由此，我们需要更加科学、长远的战略，需要更加清醒谨慎的决策，不争一时之强，而做长久适者。
Though the ever honors and achievements were the dazzling and radiant rays of lights crossing the night sky, but Xiben New Line will take the leadership and enable China’s logistics industry to travel father , and will become a backbone force to boost the future development in China’s economy and society, if thought keeping shinny brilliancy enlightened, taking the achievement as a starting point to embrace the future, and meanwhile regarding magnificent ambition of “Architect of New Economy in Industrial IT” as a new highlight start. Then what we need is more scientific and long-termed strategy, and more sober-minded and cautious decision. Only adhering to this, can Xiben win not just a transient flash in the pan but more an out-lasting survival fittest.
我们坚信，中国铁物与西本的结合，在未来行业经济的变革中，必将创出新天地，打开新局面，成为行业发展之奇葩，产业经济之翘首。
It is out firm belief that the combination of CRM and Xiben New Line will certainly bond to; surely will create a new territory and open up a new dimension in the future industry’s revolutionary transformation, turning itself to be a miraculously splendid flower and extraordinarily raising her leading head and looking forward to the development to industrial economy.
